An Entrepreneur's New Product Development Journey Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

This case scenario pursue’s the new product development procedure carried out by Gauri Nanda, the creator and CEO of Nanda Dwelling, as she guesses to innovate beyond her first product launchings. Having attained commercial success with her first merchandise Clocky, a roll away alarm clock that owners interacted with in a way they found functionally and emotionally appealing, and after two extensions of the line, Nanda believed it was time to design, develop and advertise another item that will solve an everyday problem with lifelike appeal. She needed to develop a clock that will appeal to their parents and youngsters by facilitating youngsters' going to sleep and waking up routines.

However, there were several variables Nanda had to grapple with before she could devote to closing production design and development. Did she run sufficient market research to confirm the desire for the 'Clockiddie' theory along with the characteristics planned? Were her premises about kids and parents valid to imply the product would be in high demand found? Was she able to keep a premium price point in the customer market that trended down in openness to pay? Should she cut back on discerning attributes to reduce cost and costs? Or could the product be engineered under current specifications to an acceptable cost of goods and retail price point? These choices needed to be made shortly so the item could possibly be found to satisfy with the back to school buying span.

PUBLICATION DATE: March 29, 2013 PRODUCT #: 513098-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING