In 2009, Amyris Biotechnologies was developing a plant in Brazil that utilized artificial biology to transform sugarcane into both eco-friendly chemicals and eco-friendly fuels. The Amyris' marketing group was examining the business interest for both types of items, while the research study and advancement group and the operations group were constructing procedures that might accommodate both.
CEO John Melo intended to have business item readily available in 2011; nevertheless, he recognized that pursuing both fuels and chemicals included a lot more intricacy to a company that was currently performing numerous advancement actions in parallel. The case takes a look at the numerous tactical and functional choices dealing with Melo as he prepared the business's ideal commercialization method.
PUBLICATION DATE: February 25, 2010 PRODUCT #: 610031-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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