Amy Baker chronicles the quest to start his own company. The experience of Baker before continuing entrepreneurial career, as well as the factors that finally pushed her in that direction. Baker gives himself a period of two years to find an idea and money. Eighteen months later, Baker finds a product that she is passionate about: acne homeopathic medicines targeted at teenagers. However, she does not know whether she should buy a brand name for products directly or try to minimize the risk of licensing it. In addition, it still needs to structure its launch and raise money to fund it. She is exhausted, and wonders if she has the energy to continue. "Hide
by Kathryn Shaw, Danny Kerrigan, Joanna Newman, Alexander Tauber Source: Stanford Graduate School of Business 4 pages. Publication Date: September 13, 2005. Prod. #: E203-PDF-ENG
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