Amway Korea Ltd. faces both motivations and challenges as it pursues enhancement of the firm's social responsibility in a multi-level marketing industry. This case asks students to consider whether the company's societal contribution might be an effective solution to obtain legitimacy and improve its standing.
Stakeholders and also the general public got two perspectives about the business's attempts at corporate social responsibility: the window-dressing perspective (that the company is making a distrustful effort to deceive stakeholders) and the value-augmentation perspective (that the business is making a genuine investment to improve its duty and stakeholder value). Pupils are also introduced to the idea of producing shared value, which Amway Korea embraces as a strategic initiative in its role as a corporate citizen. Won-Yong Oh is affiliated with University of Calgary.
PUBLICATION DATE: November 05, 2014 PRODUCT #: W14549-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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