To maximize their effectiveness, colour cases should be printed in colour. Confronted with the commoditization pressure, Wu is offered with opportunity to license a prominent TV brand. Is this reliable for his model? The case examines the transformations that have taken place in the challenges faced by leaders of the analog marketplace like Sony as well as the consumer television receiver marketplace. It is designed for use together with the technical note, "competency-ruining expertise evolution: why the evolution to digital is particularly demanding," HBR no. 613-024.
PUBLICATION DATE: December 14, 2012 PRODUCT #: 613069-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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