Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction Case Solution
JetBlue developed its very first Twitter account in May 2007 (twitter.com/JetBlue). The business's objective was to focus on its regular leaflets, the devoted TrueBlue users. Recognizing the power of Twitter, JetBlue produced a cross-departmental getting the job done group from marketing, business interactions, and client dedication to concentrate on Twitter. JetBlue's very first tweets were marketing-driven. Once it established a partnership with consumers, it started to utilize Twitter as a lorry for promos and an extra mode of interaction to deal with customer support concerns.
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