In the month of April 2008, after relaunching the label as A&M/Octone Records, president and successfully transitioning Octone Records to Universal Music Group and chief executive officer James Diener is facing a new challenge. Diener and his executive team have problem convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percent of all of the musician's revenue course, comprising of documented music, concert-ticket sales, merchandising, commercial licensing, sponsorships, along with endorsements.
Negotiations have slowed down. Should the A&M/Octone hold on to its "all-rights or no deal" position? Or was it time to change to a recorded-music-only deal? Designed for use alongside "Octone Records," HBS No. 507-082, the case allows for an in-depth examination of new-product development and talent management strategies in the context of the music business. The case provides rich insights into contracts between labels and musicians are structured, and how advances in technology are affecting the music business and its players.
PUBLICATION DATE: July 30, 2010 PRODUCT #: 511031-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Changing the Channel: Better Way To Do Trade Promotions
Financial Management and Planning with the Product Life Cycle Concept
Fingerhuts Price Strategy
Memo (Dell)
Volkswagen India: Das Auto Digitally
Lakshmi Projects: Sales Structure Dilemma
Drowling Mountain
Steve Jackson Faces Resistance to Change
Fonterra
Can You Measure the ROI of Your Social Media Marketing?
