Amgen Inc.: Pursuing Innovation and Imitation? (B) Harvard Case Solution & Analysis

The (B) case shows that Sharer decided that Amgen should be the emerging biosimilars business. Nonetheless, he took the better part of a year to syndicate the decision across the senior team while in parallel investing in some time-critical process development. The (B) case later on emphasizes on how the novel company should be implemented, particularly when it comes to integration versus isolation of a new business unit, selection of unit leader, and whether Amgen should associate with a third party to gain access to skills or resources.

PUBLICATION DATE: January 15, 2014 PRODUCT #: 714426-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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