Exactly what is subsequent for health care IT carrier American Well, whose ingenious Online Care innovation permits doctors to offer care to clients online in genuine time? Utilizing American Well's platform, clients with non-emergency health issues can interact with doctors online or by phone and get suggestions or perhaps a medical diagnosis without needing to go to the doctor's workplace. American Well's co-founders, Ido Schoenberg along with Roy Schoenberg, think this platform will decrease the expense of care shipment; produce brand-new revenue-earning chances for service providers; and add to a more effective, practical health care shipment system.
Is it too early to dedicate resources to marketing and establishing American Well's second-generation item, which assists in real-time connection in between main care doctors and professionals? In a wider sense, American Well's innovation resolves the financial barrier of time and location by linking excess supply (of doctor capability) with excess need (for client care). Should American Well continue to focus entirely on its main item and on ending up being the leader in the Online Care Industry?
PUBLICATION DATE: March 30, 2010 PRODUCT #: 510061-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
R. J. Reynoldss Dakota Cigarette (A2): Designed for Young Women
Andres Galindo
MedImmune: FluMist Introduction
Rana Plaza: Workplace Safety in Bangladesh (B)
Marketing the Nissan Micra and Tata Nano Using Social Media
SANY: Going Global
MINI USA: Finding a New Advertising Agency (A), Spanish Version
Philips: Sense and Simplicity
Magellan Boatworks
