American Repertory Theater (ART) is one of the leading theaters of lives in the United States. ART successfully after his vision, which is to develop the theater, creating an ideal environment for the promotion of artists and of very high quality experimental theater. She retained a commitment to this artistic vision, despite considerable pressure, which derive from its economic dependence on public and private donations. Maintaining his sometimes controversial vision without disenfranchising their audience is the main problem, students must identify an important variable success, in which ART and survival depends and analyze risk factors, many of which are unique to this business. Finally, they must assess whether ART success is sustainable. "Hide
by Christopher WL Hart, Jaime I. Ayala, Julie K. Falstad Source: Harvard Business School 20 pages. Publication Date: June 2, 1988. Prod. #: 688120-PDF-ENG
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