American Red Cross Blood Services: Northeast Region Harvard Case Solution & Analysis

Describes financial difficulties, and change management experienced American Red Cross Blood Services: North East Region (NDA) during the 1980's. After summing up the sectoral changes in the collection, testing and distribution of blood and blood products, the case describes how the NGO management responses to these changes. The types of changes highlighted include: the transition from non-financial financial planning and control, organizational structure, the wider dissemination of financial information to operational management, as well as the transition to cost accounting based on cost center accountability. The main purpose of teaching, to illustrate both the need and the problems of change management control systems in response to changing market conditions and strategies of the organization. The case shows the various factors that should be considered for major change management, including management training, the different styles of management, information systems, opportunities, company culture, and constantly changing market. "Hide
by Robert L. Simons, Hilary A. Weston Source: Harvard Business School 21 pages. Publication Date: January 12, 1990. Prod. #: 190078-PDF-ENG

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