American Medical Association-Sunbeam Deal (C): The Denouement Harvard Case Solution & Analysis

September 5, 1997, the American Medical Association (AMA) has refused a contract with Sunbeam Corporation, a manufacturer of home appliances Samll. Sunbeam sued the AMA, to pay for damages or under contract. The scandal led to the dismissal of three top managers AMA. AMA initiated an investigation of the episode. The result was a deal, CEO of AMA retired and could not deal eventually AMA cost is estimated at $ 16 million. Rewritten version of the previous case. "Hide
by Ashish Nanda, Kimberly A. Haddad Source: Harvard Business School 9 pages. Publication Date: September 20, 2001. Prod. #: 802091-PDF-ENG

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