Major U.S. fast food company with extensive operations throughout the world wondered whether to enter the Korean market. Korean fast food market heavily hit by the Asian economic crisis of the late 1990s, but the economy is turning around. Thus, fast food demand in Korea is expected to increase. For industry analysis, this case provides information on the various competitors, substitute products, new market participants, customers and suppliers. Also include social issues as potential forces. "Hide
by Paul Beamish, Jaechul Jung, Hong-Hee Kim Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: Mar 06, 2003. Prod. #: 903M16-PDF-ENG
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