Designed as a follow-up to American Airlines' Value Price (A). "Hide
by Alvin J. Silk, Jamie Harper Source: Harvard Business School 8 pages. Publication Date: October 11, 1994. Prod. #: 595037-PDF-ENG
Home >> Business Case Studies >> American Airlines Value Pricing (C)
Designed as a follow-up to American Airlines' Value Price (A). "Hide
by Alvin J. Silk, Jamie Harper Source: Harvard Business School 8 pages. Publication Date: October 11, 1994. Prod. #: 595037-PDF-ENG