American Airlines' strategy in the 1990 call for continued growth, improve customer service and reduce costs. Central to cost reduction efforts is the need to contain labor costs. After the signing of a very expensive new contract with its pilots union in early 1991, the U.S. now faces the challenge of increasing productivity and control costs for its other group of workers. "Hide
by Gary W. Loveman Source: Harvard Business School 12 pages. Publication Date: November 30, 1990. Prod. #: 491060-PDF-ENG
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