Includes a thorough analysis of the business model of Amazon.com and its development from 1994 to 2001. The case ends with a company on the verge of bankruptcy, and allows discussion of how the company's turnover and use their own assets. "Hide
by Lynda M. Applegate Source: Harvard Business School 11 pages. Publication Date: July 15, 2008. Prod. #: 809014-PDF-ENG