Amazon.com, a pioneer in electronic trading, is preparing an initial public offering amid turbulent market conditions. Joy Covey, Amazon.com, chief financial officer and the main character case, discusses the risks and opportunities of going public and the nature of electronic commerce business model compared to traditional terrestrial retail models. This case presents an opportunity to discuss the placement of social processes and the relationship between financing young companies, strategy and business strategy. "Hide
by William A. Sahlman, Lawrence E. Katz Source: Harvard Business School 32 pages. Publication Date: October 22, 1998. Prod. #: 899003-PDF-ENG
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