Amazon.com describes the evolution from its inception in 1996 as an online seller of its position in 2001 as the internationally recognized e-commerce brands. Reviews the evolution of business model based on an interview with the founder and CEO Jeff Bezos. At its founding, Amazon.com book purchases primarily mediated through its Web site. After five years of phenomenal growth, the company expanded into international markets and have added a lot of categories, partners, and physical infrastructure. Considers growth Amazon, fueled the Internet bubble, and looks at how the company handled the more attention to profitability. "Hide
by Robert A. Burgelman, Philip Meza Source: Stanford Graduate School of Business 20 pages. Publication Date: March 30, 2001. Prod. #: SM83-PDF-ENG
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