Amazon.com describes the evolution of its business model since its inception. In particular, we discuss the transformation of the Amazon e-tailer on the platform of trade and its market initiative, which resulted in this. Also describes the various economic models of trade that operate Amazon and discusses the decision facing Jeff Bezos on how the company should be involved in apparel segment. "Hide
by Stig Leschly, Michael J. Roberts, William A. Sahlman, Todd Thedinga Source: Harvard Business School 31 pages. Publication Date: November 21, 2002. Prod. #: 803098-PDF-ENG
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