From July 1995 to July 2000, Amazon.com Jeff Bezos built the $ 1.6 billion company that sells everything from books to power tools. The ultimate goal Bezos is to create the most customer-centric company in the world, where customers can find and discover anything they want to buy online. The company has sold more than 18 million products in more than 22 million customers, it was the 48th most recognized brand in the world. Despite the success of the company, Amazon has never generated profit Penny. He accumulated debt of more than $ 2 billion and a loss of $ 1.2 billion. There is a question about the future of Amazon: whether success is that he achieved what Bezos called tipping point, or was it a game in the business suicide, which the company eventually ran out of money and financial supporters «Hide?
by Jacques Horovitz, Nirmalya Kumar, Ursula Hilliard Source: IMD 27 pages. Publication Date: January 1, 2000. Prod. #: IMD097-PDF-ENG
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