Amazon: Merging Digital And Physical Worlds For Market Growth Case Study Analysis
Spontaneous
These types of buyers are attractedtowards products and services that are creative, attractive and unique. They are in rush and don’t care about the brand’s name.Amazon focuses on them magnificently, through its marketing strategies so that these customers always find App for new offers very easily.
Methodical:
These types of buyers need quality, to be loyal for any brand and Amazon great focuses on its customers’ demands as its main goal is customer centric.
Humanistic:
They care for the environment and emotions any brand provides to them; therefore Amazon needs to work these aspects.
1.3 Offline retail shopping new methodology
Amazon Go introduced by the Amazon, for which they used new methodology that was impressive and appreciated and liked by the customers, because of the innovation and differentiation it possessed. Through this,customers’ time did not get waste in queues and they just grabbed the product, checked it physically and left.
Recommendations
Acquiring Whole Foods was a great decision made by Amazon,because by doing so;the company can attract those customers who prefer to look and feel the product before buying. With the help of all its projects and Whole foods; it must focus on achieving its competitive advantage, to increase the gap between amazon and its competitors.
In order to decrease the company’s threats and its weaknesses;Amazon must ensure to deal with controversies with flexible decision making and following the labor policies and privacy policies,to avoid any controversy in future.The company must conduct researches to explore the new markets for entering into other countries and increasingits market share. The improvement of technological securityshould be focused and emphasized over by the company, in order to addressits security issues..................................
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