Amazon Goes Global Harvard Case Solution & Analysis

As the world's biggest online retailer, Amazon had a 12.3 per cent worldwide market share and had operations in 10 states. Nevertheless, its functionality was not noticeably balance across different countries. For instance, it had a considerable market share in Germany at 21.4 per cent, while it merely owned 1.7 per cent of the Chinese online retailing marketplace.

In this way, Amazon faced crucial challenges in developing future strategies that were international. Should it continue its global growth into new marketplaces? What should the company do with less successful markets, like China? Yong Li is affiliated with State University of New York at Buffalo.

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: May 07, 2015 PRODUCT #: W14784-PDF-ENG

 

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