Four companies had grown to command the infrastructure in which all companies relied on to reach online shoppers. Will the balance of power among the four continue, will leadership be taken by one at the cost of other three, or are all four more vulnerable than they seem to the forces that are external? Do you know the consequences for the rate at which consumers move online? The Law of Amara asserts that we tend to overestimate changes in the short-run, and ignore it in the longer run.
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT .
PUBLICATION DATE: January 04, 2013 PRODUCT #: 513060-PDF-ENG