Alza and Ciba-Geigy: Renewing the Collaboration? (B1): Dr Karl Heusler, Head of Global Research, CIBA-GEIGY Case Solution
Abstract:
This suite of cases starts with an introduction of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has moved into crisis. In the 6 B caselets, 3 stakeholder groups from each partner in the alliance organize to advance their visions of how it need to proceed - or end.
This is just an excerpt. This case is about Marketing
published: 01 Oct 2006
Related Case Solutions & Analyses:
Changing the Channel: Better Way To Do Trade Promotions
Fingerhuts Price Strategy
Washington Post (B)
Netflix: The Customer Strikes Back
Building the Johnnie Walker Brand
Eastern Condiments Private Limited (B)
Healthy Oils India: Cooking Up a Success in the Indian Edible Oils Market
Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making
Note on the CRM Industry 2004
Telenor: Revolutionizing Retail Banking Services in Serbia – Digital Transformation of the Customer Experience
