Alpha-Beta was founded in 1988 by two scientists and entrepreneurs with ten patents on carbohydrate technology. In 1991, the company is facing critical questions about how to focus your definition of the product of several promising but risky choice. How they should analyze and choose your first product for development? How can a company maximize the potential of their technology innovation? How can a start-up, make sure that it captures the value of innovation creates? "Hide
by Elizabeth Olmsted Teisberg, Sharon Rossi Source: Harvard Business School 16 pages. Publication Date: February 8, 1994. Prod. #: 794093-PDF-ENG
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