This case follows the development of the first product, a public presentation of research results, and the reaction of the stock market. In spite of successful research, the stock price plummets. Asks why it happened, how interested general manager should be, whether management could have prevented it, and what the firm should do now. "Hide
by Elizabeth Olmsted Teisberg, Sharon Rossi Source: Harvard Business School 11 pages. Publication Date: December 12, 1994. Prod. #: 795045-PDF-ENG
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