Three questions arise: different requirements for competing in specialty and commodity chemicals, new ideas should be steps in the transition from research, applied research and development to production and marketing, as well as business development organizations to facilitate the development of new products. Students should appreciate the role of business development, especially its objectives, management criteria for accepting new projects, as well as criteria for the transmission project as units. "Hide
by David Garvin, Artemis March Source: Harvard Business School 17 pages. Publication Date: November 18, 1986. Prod. #: 687010-PDF-ENG
Related Case Solutions & Analyses:
ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm
Rossin Greenberg Seronick & Hill Inc. (C)
Burlington Northern (B)
Genentech Immunology & Ophthalmology (GIO): Culture Change to Drive Business Results (A)
The United Drug Packaging Division
Wal-Mart in China 2012
J. C. Penney: The “Think Big” Strategy
B2B Branding: A Financial Burden for Shareholders?
Positioning: The Essence of Marketing Strategy
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly’s Experience with Prozac
