Considering the acquisition of Dresdner Bank by Allianz - Deal of the Year in 2002. Discusses some of the problems associated with the turnover of Dresdner as seen Michael Diekmann, new CEO Allianz. In working with Dresdner, Allianz need to find out that the meat to be fully integrated financial services. Focused on the development of the product line, the issue of branding, investment banks and institutions.
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by Joseph L. Bower, Mark L. Bertoneche, Anders Sjoman, Sonja Ellingson Hout Source: Harvard Business School 11 pages. Publication Date: August 17, 2004. Prod. #: 305016-PDF-ENG
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