Serial entrepreneur Ken Hakuta, in the second year of his latest venture, revising its original strategy of preserving an independent, self-financing, self-led company. His online herbal remedies company, AllHerb.com, is very popular with his unorthodox approach to funding, marketing, customer service, fulfillment, and internal. However, due to changes in climate and e-tailing many problems leading Internet companies to success, Hakuta reviewing its options for the future. "Hide
by Theresa M. Amabile, Christina Darwall Source: Harvard Business School 18 pages. Publication Date: July 14, 2000. Prod. #: 801099-PDF-ENG
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