ALISON BARNARD Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

ALISON BARNARD Case Soluition

KEY ISSUE FOR ALISON:

“The most critical issue for Alison is the efficient and effective running and development of the business”.
There are several secondary issues and challenged for Allison that act as the assisting factors of this primary issue that is creating hurdles in the progress and development of the business and some of them are listed below.

INSUFFICIENT CAPITAL:

The most critical issue for the owner of the retail chain Alison Barnard is the lack of sufficient monetary resources to supplement her business and this is also a major reason that acts as a primary factor in creating some other issues for her. Due to this reason she has to constantly look for investors in return for equity and debts of the business.

INSUFFICIENT STAFF:

Another issue for the owner of the retail chain is the absence of adequate employees and staff at the retail store of the organization. She only had a single employee and he also has given his resignation from the job with a two weeks’ notice. Due to this reason Alison always has to be present at the store to deal the customers herself and this refrains her from management and strategic thinking.

LACK OF ACCOUNTING SKILLS:

The lack and no affiliation of the owner of the organization with the accounting and financial software’s is also another hurdle for the owner as she cannot figure out the financials and monetary performances and strategies of the business herself and this makes her overly dependent on her uncle who has to help her time and over again.

INTERNAL AND EXTERNAL ANALYSIS:

PESTEL ANALYSIS:

The Pestel analysis of the company will provide a comprehensive analysis of the organization will provide a comprehensive political, economic, social, technical, environmental and legal analysis for the management and the owner of the organization to reshape the policies and strategies of the organization.

POLITICAL:

The political environment of the country was motivating and business attracting as the laws and regulations of the corporate industry of the country supported fair competition in the market and there were low barriers in the industry for the new entrants in the market however, this can also be seen as a disadvantage in terms of arrival of new rivals and competitors in the industry but, it is irrelevant in terms of political environment of the company. The supportive political environment of the country is one of the key reasons of the success of the company in such a short time and this is clearly illustrated from it.

ECONOMIC:

The economic situation of the field of industry in which the business is operating is very attractive and offers immense benefits for the companies who adopt and practice feasible business policies and strategies as per the aspirations of the customers. The jeans wear industry of the country is a lucrative multi billion dollar industry and to be specific it is roughly a $6 billion industry and it is very segregated as roughly several brands are operating in the country, this clearly highlights that there is immense roam for improvement and growth for a company if it practices best possible business practices.
Although the organization has started operating in the market however, the owner of the company had to face immense barriers for acquiring loans and credits from banks due to the regulations of securities and guarantees which she did not had at the time. Such policies demotivate the fresh entrepreneurs and clearly to don’t help in building their confidence.

SOCIAL:

The social environment of the country and of the city to be specific is also very attractive as the trend and preference of the jeans and t-shirts in the target market is on the rise and women are constantly looking for the most feasible jeans wear in the market. The major customer base of the jeans and t-shirt among the women of the city is the age segregation of younger and women ageing in their early thirties and this the major target market of the owner of the company..........................

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