IMD-3-1450 © 2004
Jeannet, Jean-Pierre; Lanning, Martha (Babson College; William F. Glavin Center for Global Management)
This case describes project and the effort of Alinghi; the Swiss syndicate who won the America’s Cup in New Zealand on the very first attempt in 2003. Winning with just the 4th biggest budget and based in a land locked state; the team used successful strategies on all fronts to outdo the contest: visioning process; team hiring; technology and design; sponsorship; race strategies; and a number of other aspects are described and supported by quotations from key members of the crew.
This case has been efficiently used in a number of class room settings where globalization or leadership were an issue. Lets for class to think about the key winning components in the Alinghi challenge; about running international or global companies, and what they tell us.
Subjects: Leadership; Globalization; Strategy; Strategy implementation; Project management; Sports management; Sports marketing; Sponsorship; Team management; Global teams; Event management; High-performance teams
Settings: Global; Switzerland; New Zealand; Sports; Sailing; US$ 25 million / year; 100 employees; 2003
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