We consider solutions Alibaba Group to diversify international business-to-business (B2B) exchange (Alibaba.com) in B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao managed to dislodge once dominant eBay, the largest consumer market in the world. However, the company had a small income, because the proposed services are free.
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by Felix Oberholzer-Gee, Julie M. Wolf Source: Harvard Business School 15 pages. Publication Date: 06 January 2009. Prod. #: 709456-PDF-ENG
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