Shade cases must be printed in color to take benefit of their effectiveness. Analyzes the choice of Alibaba Group to diversify from a worldwide business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers.
In China, Taobao had managed to displace the dominant eBay, the world's biggest consumer market. On the other hand, the company had little revenue because it offered free of charge to services.
PUBLICATION DATE: January 06, 2009 PRODUCT #: 709456-HCC-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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