Problems, China's largest e-commerce company faces many challenges at the end of 2001. This case describes how he completely reoriented its strategy over the past 12 months to become a B-to-B companies. Key question: Will it work and what should be done now "Hide
? by F. Warren McFarlan, Fred Young Source: Harvard Business School 8 pages. Publication Date: December 17, 2001. Prod. #: 302073-PDF-ENG
