Describes the Alibaba Group successfully managed new businesses, to become a leader in online markets such as China. Students should transition from the Alibaba Group to launch a diversified firm with more than 15,000 employees in a little over ten years. They analyze the changing dynamics of internal competition and cooperation between subsidiaries Alibaba Group. Students are also invited to consider the strategy of Alibaba Group, the role of the corporate center and how to encourage the support level. "Hide
by Julie M. Wolf Source: Harvard Business School 21 pages. Publication Date: Mar 02, 2010. Prod. #: 710436-PDF-ENG
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