Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time Case Solution
When Alex was 4, after getting a stem cell transplant, she developed a strategy that would alter how she and her household managed cancer: "When I leave the health center I wish to have a lemonade stand," she stated. Alex established a table in her front lawn, and like countless other junior business owners around the nation, began offering paper cups of lemonade to next-door neighbors and passersby. Her hand-printed indication marketed, together with the rate of the lemonade, that earnings would go to youth cancer research study. Alex was identified and effective; her very first stand made $2,000.
By offering lemonade every year in her front backyard she assisted raise $1 million and constructed awareness for her cause. Alex died in 2004 at the age of 8, however her want to treat youth cancer through offering lemonade just grew. In 2005, her moms and dads formed a not-for-profit structure, Alex's Lemonade Stand Foundation, to raise money to eliminate kids's cancer. ALSF achieved success in raising over $30 million for cancer research study due to the fact that it concentrated on honoring Alex's desire to raise money to eliminate youth cancer, got attention by using a deep-rooted American custom-- offering lemonade, engaged the general public by informing an engaging story about Alex and her initial objective, and made it easy for others to do something about it.
In numerous methods, Alex Scott was a routine kid. Her preferred food was French french fries; her preferred color, blue. She wished to be a designer one day. However in other methods-- maybe most methods-- Alex was various. In 1997, right before her very first birthday, Alex was detected with neuroblastoma, an aggressive type of youth cancer. A growth was gotten rid of from her abdominal area and back, and medical professionals informed her moms and dads, Liz and Jay, that if she beat the cancer she would not likely stroll once again. 2 weeks later on Alex moved her leg-- among the many early ideas about her decision and abilities.
This is just an excerpt. This case is about Business
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