Take the most difficult in the world market. Concentrate almost all of your previously dispersed assets - 12 joint ventures and wholly owned companies - in one basket. Move control all your regional activities in this place. Place the access to intellectual property throughout the world on the table, and add $ 312 million for a stake in the joint venture, which gets you to 50% plus one share. Then turn the company structure and management on its head to build not only the most technically and sales aggressive competitor in the Chinese telecommunications market, but it also gives you access to Chinese brains and muscles to prepare a global product in the world market. Recipe for a revolution throughout the world market or another mistake in a dream investment in China? Alcatel, the venerable French telecommunications giant, is betting first. In 2004, EFMD Award. "Hide
by William A. Fisher, Denis F. Simon, Katherine Xin, Janet Carmosky Source: IMD 15 pages. Publication Date: January 1, 2003. Prod. #: IMD179-PDF-ENG
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