Alaska Airlines has lately recovered from a period of operational uncertainty, yet its executives worry the airline is draining its reserves of goodwill and consumer loyalty, due to variability in its data for on-time flights and mishandled baggage and losses over the past two years.
The senior executives question whether the organization could survive if functionality were to slip again after concentrating lot of resources on operations in an attempt to recover equilibrium. Is staying status quo good enough, or should the airline's leadership take action to transform the operational values. Bruce J. Avolio and Chelley are linked with University of Washington.
PUBLICATION DATE: March 25, 2015 PRODUCT #: W14722-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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