Alaska Airlines and Flight 261 (A) Case Solution
In the aftermath of the tragic crash on the Flight 261, over 60 mechanics claimed that they have been "pressured, threatened, and intimidated" into taking shortcuts. After describing Alaska Airlines' history and CEO John Kelly, this case explains in details the airline responded to the ensuing investigations and the crash. Additionally describes labor relations between its biggest unions and management.At. the ending of the case CEO Kelly prepares for a news conference to react to the machinists claims. Teaching objective: To address labor relations, corporate diplomacy, disaster management, public relations, and transport security.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: November 09, 2000 PRODUCT #: 801113-PDF-ENG
Related Case Solutions & Analyses:
Balance Inc. (A)
Homestead Technologies: Start-up Built to Last
Diamond in the Rough (A)
Cypress Semiconductors (A): Vision Values and Killer Software
HandsOn Bay Area: Scaling Up Community Service
Managing Differences: Apple’s Future Strategy
Cloud Storage and Document Management: How a new generation of companies is shaping the enterprise content management industry
Creating More Accurate Acquisition Valuations
Inspiratica Web Services
Myriad (A): Breast Cancer Testing in Britain
