Al Jazeera: A Middle Eastern Enfant Terrible Goes Global Case Solution
Abstract:
The case explains the success story of Al Jazeera how it established from a questionable Arab news channel to a worldwide appreciated brand name. Can it both take advantage of and debunk the initial Al Jazeera brand name when catering to worldwide media customers?
Pedagogical Goals:
The goal of the case is to highlight the difficulties a business is dealing with as it shifts from a "single item, single area" excellence story to a global business. It assists the trainee think of the various development measurements (item offering, local scope) in addition to the ramifications this has for branding and economics. In addition the case highlights the particular obstacles of running in an establishing market environment with strong limit conditions (cultural barriers and so on).
This is just an excerpt. This case is about Strategy
published: 26 Jul 2010
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