In autumn 1999, Kumio Egashira, President Ajinomoto, 90-year-old, Japan-based processed foods and the companies, specialty chemicals, and his senior management team had to decide as a globally maximum synergy that existed between their food and amino acid business. The question before them is how to make better use of the amino acids of know-how to create a diversified, innovative, yet focused business and to do it in an environmentally and socially conscious way. Rewritten version of the previous case. "Hide
by Ray A. Goldberg, Carin-Isabel Knoop, Cate Reavis Source: HBS 21 pages. Publication Date: December 7, 1999. Prod. #: 900016-PDF-ENG
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