Airtel mCommerce Services Limited was impatiently waiting news from Reserve Bank of India regarding mobile banking regulations, as it was ready to unleash untapped opportunity and the massive potential in India regarding mobile commerce.
Its service had experienced an enormous success in Africa, although it, Airtel Money, was struggling in India. It still had a long way to cover to capture the Indian mobile market, though it had some initial success in India. Jayanthi Ranjan and Parijat Upadhyay are affiliated with Institute of Management Technology, Ghaziabad.
PUBLICATION DATE: March 31, 2015 PRODUCT #: W14738-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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