Airtel Money Can the African Success be replicated in India Case Study Solution
Strategy Formulation:
The strategy which need to be completed by Airtel m Commerce Services Limited for India is the use of Poly centrism. In poly centrism, the personals will be recruited form the host country for managerial positions, for the purpose of developing the trust between the global organization and the local citizens, and also to smoothly run different types of operations within the organization or its subsidiaries. Due to the lower literacy rate in India and different demographic factors, Airtel should make easy applications to provide ease in use. More of it, Airtel should create the trust between the organization and its customers by offering free services such as; free trials and an increase in its mass promotion through advertisements on television channels as well as the massive use of digital marketing.
More of it, the Airtel company should acquire or make alliance with the local banks in India. This acquisitions and alliances will help to develop the trust between the global organization and the local citizens. As the company is aware of the fact that many of the Indian citizens basically belong to rural areas, so the mass promotion through advertisements on television channels as well as the massive use of bill boards will be preferred. However, Airtel Money transfer system should make their application user friendly, because the citizens whose age group ranges between 50 to 75 years can get frustrated due to the multiple verification steps while making their application through mobile based money transfer service system.
Recommendations to Execute the Strategy:
In order to execute the above recommended strategies, Airtel should follow the below mentioned steps or ways in order to promote its services across India. The multiple steps or ways are follows:
Demographic Study:
The first way is to clearly understand the demographics of Indian citizens, which helps to understand the income levels and educational levels of Airtel Money’s target market. These both levels will help the company in determining the transaction charges on applications and its level of complexity.
Competitor’s Study:
The second step is related to the study of competitors that what strategic moves are taken by the company’s competitors for capturing and maintaining the competitive position in the market. The reason to know the strategic moves of competitors is to make the supper effective strategy in order to beat them in the market.
Resource Study:
Presently the implementations of the strategic moves aren’t applied by the company as the company has to make some measurement before the implementations of such strategies, such as;what will be the requirement for executing this procedure. For example,if we have to open up outlets in the rustic market then to increase the awareness about the outlets we can utilize TVC ads and print media. So we have to orchestrate fiscal and corporal assets. We will select individuals and organize the reserves, which will encourage in executing the provincial zone outlet programs well as the advancement.
Follow up Market Study:
When wefinish with implementation then the genuine work starts. There is a need to take feedback from the market now, for which we will check how the clients are responding. Through this check, we can find out what the clients most prefer in the market and what their basic needs related to our services or products are, so we can adopt some changes which could provide mutual benefit to both our company and the clients after fulfilling the requirements of the clients. Also, by contemplating market suppositions routinely, we can provide numerous accessible chances and lessen the risk of being outdated or disorganized.
Incentives Study:
Achievement originates from individuals. In the event that we don't have any compensating society, at this point we can't stop workers’ turnover. Mystery for effective organizations is their kin who buckle down so as to reach at the goal. On the off chance that we are going up towards our desires, at that point we should perceive and recognize the accomplices who leak the information to the rivals,who are none other than our very own representatives. This culture will propel them to mitigate the privacy risks that the company could be exposed to and also will help the company in endeavoring hard till accomplishment of next achievement...........
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