Irene Fellner has three-star family hotel in Switzerland. Facing reduced revenues, it undertakes joint analysis, which suggests that it should take on the brand. So she found the hotel chain hotels Comfort as a franchisee. Learning Objectives: This case is suitable for teaching in MBA, EMBA, and executive levels. In some cases, it can also be taught in the courses as a means to illustrate the application of the joint review. In particular, the case will be effective for market research, pricing, segmentation and hospitality courses. "Hide
by Stefan Michel Source: IMD 9 pages. Publication Date: 01 May 2009. Prod. #: IMD406-PDF-ENG
Related Case Solutions & Analyses:
Ready-to-Eat Breakfast Cereal Industry in 1994 (A)
3M Optical Systems: Managing Corporate Entrepreneurship
Marshall & Gordon: Designing an Effective Compensation System (B)
Lone Star Steakhouse
Connetics and Relaxin
Gordon Biersch
Consumer Behavior Exercise (C)
Competition Policy in the European Union in 1995
Mount Everest-1996
J.C. Penney’s “Fair and Square” Pricing Strategy
