On the morning of September 11, 2001 four U.S. passenger plane had been captured during a transcontinental domestic flights. Two of them crashed into the twin towers of the World Trade Center in New York, which led to the collapse of both towers. Another crashed into the Pentagon, headquarters of the U.S. Defense Department near Washington, DC, the fourth hijacked plane crashed in western Pennsylvania after passengers attempted to take control back from the hijackers. The death toll from the unprecedented attack was about 3,000. In addition to the human, political, and military consequences of the events of September 11 and will have far-reaching economic consequences. One of the sectors most affected were the aviation industry, already suffering before the attack. Some airlines are closed, some have seen massive layoffs, and they are faced with a significantly lower profits or higher losses. In 2002, we began the leaders in the aviation industry wondering what the consequences will be permanent and temporary. They also wondered how they and their airlines have to deal with the consequences of attacks and other forces that have been the restructuring of the industry. The case provides an overview of the global airline industry prior to September 11, showing it was a tough industry is not a lot of profit even before the disaster. He then emphasized the influence of the events of 11 September in the aviation industry. "Hide
by Michael Enright, Vincent Mak Source: University of Hong Kong, 25 pages. Publication Date: February 22, 2002. Prod. #: HKU189-PDF-ENG