By 2016, the two-sided online platforms (or marketplaces) were emerging among the greatest growing web startups around. These markets intended to match the suppliers of assets for rent, physical products or services with customers. Among the most famous two-sided platforms in terms of their early growth that was great were Etsy, Airbnb and Uber.
They offered short term property rentals, handcrafted goods, and auto rides. As two sided markets grew to scale, network effects kicked in as more consumers bred more providers and vice versa. However, the question arises as to how theygot their first customers.
PUBLICATION DATE: May 25, 2016 PRODUCT #: 516094-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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