Malaysian low-cost carrier airline, AirAsia, is getting ready for entrance in the Indian aviation market, after the permission of an air operator. AirAsia has known worldwide for its aggression. The company is formulating aggressive pricing strategies to lead the air travel in India and to achieve distinction in the aviation market with the help of intense competitive operational objectives.
How will the entry and aggressive pricing strategies of AirAsia result in this oligopolistic market. What could be the effects of obstacles to entry on AirAsia’s operational targets? Will this entry create a disruption in the industry equilibrium and cause a clash in Indian skies? How AirAsia could ensure its strategic growth and long-term survival? The author, Tulsi Jayakumar, is associated with professor at SP Jain Institute of Management & Research.
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