Air Miles, the largest third party loyalty program in Canada, more than nine million subscribers. Competition in the market is heating up with a loyalty card entry, and many proprietary Aeroplan loyalty program launched by retailers and other brands, and Air Miles seeks to tighten its relationship with customers. Paradoxically, for a data-driven company focused on the consumer impact individually, Air Miles prefers to develop and launch mass advertising campaign to reconnect with consumers, and that it is equally important to revive internally. "Hide
by Niraj Dawar, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: November 21, 2007. Prod. # 907A09-PDF-ENG
