Air Miles Canada and increase customer loyalty by rewarding purchase frequency in the specified merchants, and allows the authors to develop a new, more complex understanding of their customers (and potential customers) spending habits, thus making future customer acquisition more efficient. "Hide
by Thomas O. Jones, Leonard A. Schlesinger, Roger Hallowell Source: Harvard Business School 19 pages. Publication Date: July 1, 1993. Prod. #: 694008-PDF-ENG
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