The instance describes the merger of Air India and Indian Airlines, two national carriers. The due diligence predicted both airlines would survive and prosper amidst fierce domestic and global competition by leveraging combined assets and capital better and by building a more powerful sustainable business.
Nevertheless, the combined entity suffered enormous financial losses year after year, raising doubts about the continued existence of Air India. The case highlights various reasons for the merger failure as asserted by the media, analysts and specialists.
PUBLICATION DATE: July 29, 2014 PRODUCT #: W14312-PDF-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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